Sell Your Metro Denver Luxury Home

Learn how we sell your home faster, for more money with our “Full Service without the Fees” sales program


The Principal Team provides our clients with a modern home selling experience and a better alternative to traditional agents.

Sellers frequently pay 6% of their home’s sales price in commissions; about 3% to each agent. Some sellers pay even more! When you sell with The Principal Team, you pay our team a 1% commission plus a commission to the buyer’s agent. Most often, our clients offer the buyer’s agent between 2.5% to 3%, for a total commission of 3.5% to 4% of the sales price. 

That’s $18,000 to $22,500 in savings on a $900,000 home.

There are no hidden fees. Ever. We don’t charge random “administrative” fees or fees for photography and the marketing we do to attract buyers. You pay us a 1% commission and a commission to the buyer’s agent.

We sell homes for more money. So, our clients earn even more.

Our clients earn more money because of our low commission, but also because we sell homes for money than other agents. During 2021, the typical home in our MLS sold for $239 per square foot. The average home sold by The Principal Team sold for $247.35 per square foot. That’s more than $15,000 more money on an 1,800-square-foot home! We sold homes for an average of $4,956 over asking price.

We also sell homes faster than the competition.

During 2021, the typical home that sold in our MLS spent 18 days listed in the MLS. The homes sold by The Principal Team spent an average of just 6.25 days in the MLS.

Marketing and preparation are keys to success.

You’ll get the best price and terms when your home is exposed to the largest number of buyers possible. Your property also needs to stand out from the competition with high-quality, engaging marketing materials. Our Ultimate Home Selling System uses proven techniques to reach and engage the people most likely to buy your home.

Some of our marketing tools are:

  • Professional photography
  • 3D virtual home tours
  • Floorplans
  • Property website
  • Online advertising
  • MLS listing
  • Aerial photography
  • Video
  • Carefully crafted copy to describe your property

And more!

We sell more homes than other agents, so we’re expert negotiators, which helps you get the terms you want.

In 2021, we helped a buyer or a seller close on a home about once per week. That’s more than ten times as many transactions as the average agent. In 2020 and 2021, we sold over $51 million in real estate.

You don’t help that many buyers and sellers without learning how to overcome obstacles and get the best terms for your clients. We work tirelessly on behalf of our clients and put your needs first, always.

Sadly, not everyone works this way.

If you’ve been looking at homes online, you may have noticed terrible photos that look like the photographer was blindfolded or poorly worded descriptions of homes. If you’ve sold a home recently, you may know first-hand that many agents aren’t good communicators or that they have trouble keeping up with the deadlines involved in the sale of a property. Some agents work alone and have trouble evaluating offers, keeping track of documents, or getting buyers to notice your home.

We’re different, but don’t just listen to us. Let our clients tell you.

“David’s services were an outstanding value for the 1% commission he charges. I’ve done many real estate deals throughout Colorado in the last 10 years, and I can say, David doesn’t skimp on service. Not only is this the lowest commission I’ve paid, the service and expertise I received from David is probably the best and highest I’ve ever received. I highly recommend David. “

– Allen H., Castle Pines

Read more than 90 other client testimonials here.

Are you ready for a better, more profitable way to sell your home?

Get a commission savings report and a free no-obligation home valuation from The Principal Team.